Working with fabric has always felt natural to me.
Technology never did.
Yet somewhere between sketches and samples, I found myself building something beyond garments. An entire world online.
I’ve always been drawn to art. When I step into a fabric market, something shifts. It’s the same feeling that comes with hiking to catch the sunset, or waiting through the night for the sun to rise. Nothing is planned. It just happens.
A fashion designer isn’t a title that fits for me. The process is closer to that of a nomad, taking in surroundings and translating them into my creations.
My process has always been hands-on. I drape, pin, adjust, and most importantly, I sketch by hand because that’s how my thoughts move.
And now, the work extends into building an e-commerce brand.
At the start, help was needed to set up the Shopify store. Time went into studying other pages, understanding structure, and observing how different elements come together. Instagram followed. Then the rest of the platforms that accompany a brand online.
TikTok still doesn’t feel like my space. LinkedIn, Pinterest… there are moments where it feels overwhelming.
Like any small brand, most of this is being managed on my own. The pace isn’t always where it should be, but there’s a need to understand the process fully rather than depend on others.
So learning became part of the work.
The first encounter with SEO meant searching what the term even stood for. From there, it became a process of reading, testing, adjusting, and slowly understanding how a website functions in a more structured way.
Not everything worked as expected.
A small domain change led to an unexpected outcome. The site ended up suspended from Google Merchant, and resolving that is still in progress.
Have I made a lot of sales this year? Not really. It’s been trial and error.
It is an ongoing effort to understand ads. Meta, Google, and the increasing presence of AI tools bring a lot of mixed information. It isn’t always clear what to trust, or which direction is actually the right one to take.
What is clear is the understanding of the product itself. That part has always been certain.
The rest continues to take shape.
My next update will hopefully bring more clarity, or at least a better way of navigating forward.
For now, the process continues.